Executive Recruiters for Core


Your core recruitment agency

Consumer preferences in dynamic markets

Core CPG industries include Food and Beverages, Health & Beauty Aids (HABA), Cosmetics, Consumer Healthcare, Personal Care, and Household goods. These industries are undergoing digital transformation, resulting in rapid changes for their recruiting needs. The traditional methods of production, marketing and distribution are being complemented by a need to improve the customer user experience.

Candidates with knowledge of ICT, algorithms, and supply-chain management are eagerly sought by organizations eager to capitalize on the potential these business tools offer. Further hiring is ongoing as CPG companies address the issues of sustainability and packaging waste. Innovative processes, operational improvements, and changes in user behaviour are creating measurable impact among manufacturers and consumers alike.

Our functional expertise combines tech-savvy Consultants who earned notable success as CPG leaders in Sales, Marketing, Analytics, Finance, Supply Chain/Operations, and Human Resources. We understand the knowledge base, the market research, the operational details, and the demand planning that impact the success or failure behind consumer brands.

With real-world knowledge and a strong team of our own, we have created a comprehensive network of CPG talent, nationally and internationally.

We fill a variety of core roles

  • Business Intelligence Officer
  • Category Manager
  • CFO
  • Chief Commercial Officer
  • Chief Marketing Officer
  • Director E-Commerce
  • Director Sales Strategy
  • Financial Planning Manager
  • Head of Digital Transformation
  • Senior Category Manager
  • Sr Analyst
  • Team Lead - Category
  • VP Marketing

What our clients say about our core recruiters

I love working with Winolo - they find great candidates and make the process easy from start to finish.

Sarah Woods

Henkel Canada, General Manager

I’ve had positive experiences working with Lock - initially as a candidate, advancing my own career, and then as a client. The team works to understand the organization’s needs, points of difference, and to develop a strong collaborative partnership. They know their market intimately.

Graeme Blair

Ferrero, Human Resources Manager

Dave listened to understand what we needed, not just in terms of hard skills but also soft skills, and that has made all the difference in terms of the quality of hires we have gained from Winolo Group. I recommend them as recruiters without hesitation.

Laura Barker

Ozery Family Bakery, Director, People & Culture

Winolo Group has consistently delivered top talent for our organization. They are a true business partner that digs deeper to effectively qualify required experience and qualifications, as well as assess fit and potential.

Linus Desouza

Kellogg Canada Inc., Associate Director Human Resources

Why choose Winolo Group

Track record of success

Since day one, our formula for success has been simple: care deeply, and deliver. We know that your next hire could be the one who changes everything for your team, and we pride ourselves on helping you close the deal with the talent who can take you to the next level.

Our founder’s entrepreneurial grit reaches from coast to coast, and you can expect the same delivery-driven, passionately-proven partnership in any one of the Winolo team’s 12 offices. With consultants who boast average tenures of a decade or more, we’re not messing around –– we’re here to make the match that measures up.

Leaders and listeners

What is your story, and what’s the story behind it? Our client-centric focus puts you and your specific goals firmly at the heart of our search process. We’re here to listen.

You’ll receive an individual action plan when you work with Winolo, and we’ll be right on the same page every step of the way: what we will do, how you’ll see it happen, and when to expect results will all be clearly defined from the very beginning.

Industry-savvy insiders

We’ve been building incredible teams at Winolo since 1983. In that time, we’ve crafted a strong network of business leaders, decision makers, and influencers.

But that’s only half of the story. Our recruiters make genuine connections because they’ve lived their industries, and they understand the field’s unique nuances, needs, and subtleties from the inside out. No matter your business, the cutting edge is where you’ll find us.